Brewing up community, inclusion, and a good dose of fun in the world of specialty coffee.
client
Huckleberry Roasters
work
Brand development + guidelines / Signage Design/ Packaging Design / Consumer goods + merch / Vehicle wraps / Sales collateral / Campaigns / Illustration
Huckleberry Roasters prefers to speak to their audience in an authentic and disarming way. Mostly to tell them they’re not coffee snobs who only think of coffee perfection, rather they’re coffee lovers cultivating a safe community for everyone, from coffee nerds to coffee novices.
project details
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Coffee drinkers — from the ultimate coffee nerd to those who just want their coffee to taste like coffee.
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Unlike coffee shops that focus on holier-than-thou-coffee-drinking-purity — for Huck perfection isn’t the goal. Instead, the goal is to continue growing a company that plays a role in elevating the quality of life for the folks they are engaged in community with.
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Solidify Huck’s position in the coffee landscape as the coffee roaster and shop for everyone, no matter your level of coffee knowledge. Employ playfully illustrative imagery and typography to humanize the brand and convey that community and connection are the goals, not perfection.