client
Rooney Road Recycling Center
work
Brand development / Identity design / Brand guidelines / Website design / Awareness campaign (traditional / digital / social) / Print collateral design / Signage design
Making sure household hazardous waste ends up where it belongs.
The biggest challenge for Rooney Road Recycling Center is many people don’t know what household hazardous waste is, let alone that it needs to be recycled. They needed an identity to communicate their brand ethos and a campaign to create awareness about the dangers of not disposing household hazardous waste properly.
project details
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Residents in participating jurisdictions in Metro Denver. Census data reports that there are slightly more females, mostly homeowners, a household income of more than $50,000, average age is early 40s, mostly couples or small families.
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Unlike throwing away potentially harmful trash, pouring dangerous liquids down the drain, or putting family or community members at risk by keeping potentially toxic materials in the home, the Rooney Road Recycling Center offers a convenient, safe, affordable, and ethical way for residents to recycle or dispose of household hazardous waste. water conservation.
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Establish the Rooney Road Recycling Center as the only local facility that residents can depend on to recycle and dispose of potentially toxic household hazardous waste. The RRRC brand is positioned as trustworthy, ethical, friendly with stellar customer service. Using a variety of outreach tactics as a part of a long-term campaign plan, Rooney Road Recycling Center becomes memorable and seen as the “go to” facility for all things household hazardous waste.